Chinese propaganda

"Red snippets" are coming [to China]! A high-profile push by government ministries and large mobile operators is spreading a wave of red over mobile phone screens across the country.
...
The term "red snippets" was originally meant to describe a form of SMS distinct from "yellow snippets" (dirty jokes) and "grey snippets" (satiric or mocking jokes).

This definition received an upgrade at the hands of Xu Long, president of China Mobile's Guangdong Mobile subsidiary. He wrote: "'Red snippets' are progressive, thoughtful, and informative text messages, concise in form and healthy in content, and whose message is inspiring."

It sounds painfully out of touch and open to ridicule.