In Consumers corner multinationals, Antoaneta Bezlova reports,

...when consumer rights are cited in relation to a top-end foreign product, many Chinese feel their national dignity is at stake and join forces to fight perceived discrimination...

While government bodies have shown little hesitation in pursuing complaints targeting foreign products, by contrast, however, nationwide quality scams have been tolerated for months even when people's lives were at stake. For instance, domestic producers of fake milk powder who were responsible for the deaths of 12 babies in April were able to get away for a year before public anger jolted the government into action.

And where's the outrage there? Certainly the government censors encourage the bashing of foreigners, but I believe the average person (and not just in China) is more upset at a perceived harm or insult from what they see as an outsider, even if it's not as serious as one they receive from their own group. Fools.