Money, money, money

In Lewis Lapham Phones It In: Figuring out what's wrong with Harper's magazine by Jack Shafer, the most interesting part to me was not the Lapham stuff, but the money talk:

[Democratic Party operative Rob Stein] and Lapham would have you believe that conservative foundations both outweigh liberal foundations and suppress the liberal message with their big spending. But that's not the case. Stein estimates assets of $2 billion for the eight major conservative family foundations in 2001, which sounds gargantuan. But that's chump change compared to the holdings of liberal foundations. Writing in the American Prospect in 1998, Karen Paget notes that none of these conservative foundations rank in the top 10 American foundations measured by assets, and most don't even break into the top 50.

What sort of media do liberal foundations fund? The liberal John D. and Catherine T. MacArthur Foundation, which reported assets of $4.2 billion in 2003, made grants of $7.5 million to various liberal media projects, including Public Radio International ($2.5 million), WNET documentary films ($800,000), WGBH documentary film ($400,000), and other TV, documentary, and radio initiatives, according to the foundation's annual report.

The Schumann Center for Media and Democracy (assets of $60 million in 2002) gave money to liberal media organizations in 2003 at rates that would make a Scaife faint. The group's federal Form 990 records it giving $4.3 million away to TomPaine.com/the Florence Fund ($2 million), Sojourners magazine ($500,000), an investigative fund for Salon.com ($277,785), the Nation Institute ($115,000), and various radio, film, and magazine projects (the Washington Monthly and the American Prospect got piddly amounts). It also paid Bill Moyers, host of PBS's Now, $200,000 to serve as its president.

Paget argues persuasively that conservative foundations are more effective than liberal foundations because they're better at giving money away, not because they give more of it away. Conservatives tend to 1) give general support, letting the grantee decide how to spend the money; and 2) they tend to renew those gifts year after year, letting the grantee take root as an institution and freeing it from running in circles on the fund-raising wheel. Conservative magazines such as Commentary, the American Spectator, the National Interest, the Public Interest, the New Criterion, and Policy Review have flourished because of steady funding by benefactors.

Liberal foundations, on the other hand, tend to limit their donations to specific projects and don't make multiple deposits over the years. In other words, a liberal propaganda mill exists; it just operates under different philanthropic principles than the conservative one.

Still, the "persuasive" claim here is that conservative foundations are more effective. I still think the media has a slight liberal tilt. Do they cancel each other out? (via Nick Gillespie)