Chinese Web users are becoming savvy and sophisticated

Microsoft alone carries an estimated 3.3 million blogs in China. Add to that the estimated 10 million blogs on other Internet services, and it becomes clear what a censor's nightmare China has become. What is more, not a single blog existed in China a little more than three years ago, and thousands upon thousands are being born every day — some run by people whose previous blogs had been banned and merely change their name or switch Internet providers. New technologies, like podcasts, are making things even harder to control.

"The Internet is open technology, based on packet switching and open systems, and it is totally different from traditional media, like radio or TV or newspapers," said Guo Liang, an Internet specialist at the Chinese Academy of Social Sciences. "At first, people might have thought it would be as easy to control as traditional media, but now they realize that's not the case."

If the Internet is at the center of today's struggle over press freedom, it is only the latest in a series of fights that the government has so far always lost...

Changes in the news media have also been driven by profit motives. With the state ending its subsidies for most publishing companies, publications have sought ways to build readership. Saucy entertainment and sports journalism have been big hits for many magazines and newspapers.

Others, though, have hit on the idea of public affairs, uncovering corruption and writing about environmental problems and social inequality. As the readers' appetite for this kind of news has grown, the government has been hard pressed to force the genie back into the bottle.

Newspapers have been closed, reporters and editors jailed — even killed, like Wu Xianghu, a newspaper editor who died last week after being beaten by the police, who reportedly were incensed by an article he published on abuses of power in their ranks. Still, the trend has not been reversed...

"Symbolically, the government may have scored a victory with Google, but Web users are becoming a lot more savvy and sophisticated, and the censors' life is not getting easier," said Xiao Qiang, leader of the Internet project at the University of California, Berkeley. "The flow of information is getting steadily freer, in fact. If I was in the State Councils information office, I certainly wouldn't think we had any reason to celebrate."