He's blinded by his own theory

In Whose Freedom?, George Lakoff agonizes once again that conservative rhetoric is all about ideology, not facts, and liberals should use the same technique. He writes:

...we are seeing the promotion of a new form of free-market colonialism in the guise of free-trade agreements and globalization, and even the use of military force to support these policies.

I'd suggest he read the Economist for some facts, but I'm guessing he'd say it's all rhetoric.