Prices, not quality

An entrepreneur friend of ours who works with a manufacturer that sells through Wal-Mart says that Wal-Mart is so intent on pushing down prices that it forces the manufacturer to produce articles that are of lower quality. He refuses to patronize Wal-Mart and Aldi, saying they are full of rednecks, although he regularly patronizes Sam's. Part of the problem may be the concern about quality. True, one doesn't go to Wal-Mart or Aldi for high quality, but I go there all the time, because of the prices.