I can't say I much like this, either:

Pick-a-Prof, a three-year-old Web business, is taking consumerism in higher education to a new level, allowing students on some campuses to see the grade distributions for every course and every professor, along with the percentage of students who dropped the course and student reviews of the professor....[Some professors] worried that increased emphasis on ratings would lead professors to focus more on popularity than on substance and to forgo complex and subtle instruction for what was easily accessible.

TAMAR LEWIN, New Online Guides Rate Professors.