Thursday, May 31

Perceptions of Risk

  • People exaggerate spectacular but rare risks and downplay common risks.
  • People have trouble estimating risks for anything not exactly like their normal situation.
  • Personified risks are perceived to be greater than anonymous risks.
  • People underestimate risks they willingly take and overestimate risks in situations they can’t control.
  • People overestimate risks that are being talked about and remain an object of public scrutiny.

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