Clearly articulate that the terrorists' number one goal is to provoke and to sustain our fear. Therefore, the number one goal of our anti-terrorism efforts needs to be to reduce public fear.
The odds of being killed by terrorists are very small compared to everyday risks such as death from smoking or car accidents, but we are accustomed to these risks, and they are harder to perceive, since, for example, all those who die from smoking do not do so in a single place at a single time before the eyes of the world. In most ways, Americans today are safer than any people in human history, but the media � and sometimes our political leaders � have unprecedented power to focus our attention on exotic new risks.
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