I've listened a couple of times to this NPR broadcast about the USDA's "check-off" programs that force farmers to subsidize campaigns to promote pork ("the other white meat"), milk ("got milk?") beef, etc. Each time I hear about how many producers are unhappy with the program. Apparently it's the government that's responsible for these programs. The reporter says, "The government has staked much of its defense (of the programs) on the idea that these promotions promote 'government speech'". I don't get it--what's the government doing? Don't we believe in free markets? Why should the government be involved in any program encouraging us what to buy? If that's the government's responsiblity, shouldn't there be similar "check-off" programs to help other businesses? And why is it the government's responsibility to encourage Americans to eat more meat and drink more milk? I drink milk and eat meat almost every day, but most Americans, of all people, already consume more than enough than is good for them.